Not coaching a sales team is like putting 91 petrol into a high-performance car.
Not having the right set of skills and knowledge will hamstring any team—no matter how good their mindset is.
In sales, it really is mind over matter. No amount of skills training will overcome a poor selling psychology.
Gut feel is not a recruitment strategy. Yet, many organizations still rely on it to recruit their salespeople.
Sales has a problem—or rather, a shortage. Effective sales leaders are hard to find.