Sales is in an effectiveness crisis, 47% of sales professionals are failing. It’s easy to blame outside factors. But the truth is, if we’re going to turn sales performance around, we have to take a good, hard look at the sales process.
To achieve consistent results, your sales team needs an actionable and measurable sales process consisting of your best practices. It needs to be repeatable and easy to follow.
Many organizations implement traditional CRM systems thinking it will improve their sales effectiveness. Unfortunately, they’re almost always wrong.
CRMs were not designed to help salespeople become better salespeople. They were developed based on the assumption that salespeople should "know what to do and log what they've done."
Despite this, leadership keeps throwing good money after bad on expensive customizations and plug-ins on their quest for "one system to rule them all," without realizing that they are really fighting a losing battle.
Do the following sales challenges hit a little too close to home?
If So, let's talk, or better yet take Membrain for a spin.
To solve the technology pain caused by traditional CRM systems and "point pollution," Sales Bullpen powered by Membrain has developed the world's first Sales Enablement CRM for teams involved in complex B2B sales. Beyond providing a central repository of customer information, it sits at the center of the salesperson's daily workflows, from prospecting to opportunity management, to account growth planning and execution. All the way by identifying and guiding winning behaviors, providing sales-enabling content, encouraging coaching, and delivering reliable forecasts based on milestone-focused progressions instead of gut feelings and guesswork.